The Master’s degree Entrepreneurship in the Arts consists of 60 ECTS credits, and takes place between September 2019 and December 2020. The course descriptions are preliminary: the content of the courses may change as we find out who will be taking the course, what you do and what your needs are.

STUDY PROGRAM: Entrepreneurship in the Arts, UAS Master’s degree

DEGREE AWARDED: Master of Culture and Arts


DURATION: 1,5 academic year

WORKLOAD: 60 credits


LOCATION: Campus Allegro, Jakobstad, and various centers for art and culture around the world.

Advanced studies (25 credits)

Elective studies (5 credits)

MA thesis (30 credits)


- Strategic management of your own artistic work and development processes.

- The ability to orient yourself in the international art world.

- The ability to analyse your own artistic work and the environment you work in from an international perspective, and to develop your creative processes based on your analysis.

- How to create and maintain artistic expertise and a professional artistic profile.

- At the end of the program, you as an artist should know what possibilities there are for you to interact with the international art world, and which art scenes and art markets are relevant for you. You should have a body of work that is worth showing, and you should know how to present it in a way that makes established actors in the art world likely to look at it. During the course you will also have the opportunity to meet people who have knowledge about and influence in the art world, and these meetings may in the future turn out to be the beginnings of an international professional network.



Introduction to Entrepreneurship in the Arts, 5 credits

Pre-assignments and on location studies in Jakobstad August 19th - 30th 2019


Art World Analysis 1 and 2, 5+5 credits

Competencies (after completing the course, the student will have):

• thorough knowledge of contemporary movements and phenomena in the art world, as well as the ability to recognise where they come from and interpret their expressions.

• the ability to position yourself within the art world, based on your own experience.

• the ability to make parallels between art history, contemporary art, and your own work and means of expression.

• the capacity to critically assess your own production, to discuss it and to communicate your ideas.


Art Markets and Art Scenes, 5 credits

Competencies (after completing the course, the student will have):

• knowledge about the international market for art, through visits to galleries and art fairs.

• knowledge about international festivals, biennials and other recurring events in the art world. You will also have visited a selection of these events.

• knowledge about different art forms, exhibitions, curators, critics, collectors and patrons of the arts.

• created an individual action plan and developed opportunities for collaboration within the art market and different art scenes.

Professional Profile, 5 credits

Competencies (after completing the course, the student will have):

• knowledge of different communication tools and the ability to use them, in the form of an individual artist’s profile (portfolio, artist statement, CV, marketing, press and media).

• created an action plan for creating an international network.

• gained knowledge about copyright issues, contracts, rights and obligations within the art world.

• gained insight about the pricing of artworks and guidelines for creating a pricing strategy for your own work.

• gained knowledge about exhibitions, grant applications and residencies, and how to write professional applications.

Elective studies, 5 credits

MA Thesis, 30 credits

Your thesis will be an extensive individual project where you will develop your own professional profile. The thesis project demonstrates your methods of production and presentation, and should be aimed at making your artistic identity visible. Your work on the thesis project will lead to a final product (for example an exhibition, a theoretical work, a project, a book, a film, et cetera) that shows what you have learned during the whole program, and what insights you have gained. The thesis project consists of preparation, research methodology, research, scientific writing, and reviews. Mentorship and continual feedback is an important part of the thesis project.


Competencies (after completing the course, the student will have):

• the ability to reflect on, document, and report on the process of developing an individual professional artist’s profile.

• the ability to demonstrate a critical and analytical dialogue between content, form and presentation of your own work, and how it relates to the contemporary world.

• the ability to present your work in a professional manner.

• you will have a plan, the tools you need, and the ability to navigate in the international art markets and art scenes.